Dr. Mara Mesa!
Other Stuff Russell Holloway Other Stuff Russell Holloway

Dr. Mara Mesa!

I’m proud to celebrate Dr. Mara Mesa on her recent achievement—earning her Doctorate in Community Care and Traumatology from Liberty University! It’s been a pleasure to know Mara over the years.

I still remember her days as a student at our counseling center in Port Orange, where her heart for helping others and her natural gift for connecting with people stood out from the very beginning.

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When Addiction Becomes a Blessing
Recovery, Other Stuff Russell Holloway Recovery, Other Stuff Russell Holloway

When Addiction Becomes a Blessing

For many of us, recovery doesn’t just help us regain control. It reveals that we never had control to begin with. Addiction confronts us with a profound spiritual truth: we are not self-sufficient. In our brokenness, we come face-to-face with our deep need for God—a God who doesn’t just show love, but who is love itself.

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Moments of Truth in Counseling: How Quality Service Shapes the Client Experience

Moments of Truth in Counseling: How Quality Service Shapes the Client Experience

Every interaction with your client is a chance to build trust and connection. Being mindful of these small but meaningful Moments of Truth strengthens your practice and your reputation. The term “Moments of Truth” was originally coined by Jan Carlzon, an airline executive with SAS Airlines who noticed that a customer’s experience was shaped in key moments—often short and simple—that left a lasting impression. And I noticed early on in counseling that those same type of moments show up in private practice, too.

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The Profit Mindset in Counseling: Balancing Business and Purpose

The Profit Mindset in Counseling: Balancing Business and Purpose

As counselors, we got into this field to help people — to support healing, growth, and transformation. But to keep making a difference, we also have to think like business owners. Embracing a profit mindset doesn’t mean losing sight of our purpose; it means creating a sustainable practice that allows us to continue helping others. Let’s talk about why balancing purpose and profit is essential for a thriving counseling practice. #CounselingBusiness #MentalHealth #ProfitMindset

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The Power of Checking In: How Small Questions Increase Client Retention
Client Retention Strategies Russell Holloway Client Retention Strategies Russell Holloway

The Power of Checking In: How Small Questions Increase Client Retention

I’ve learned that regularly checking in with clients—asking questions like, “Is counseling still helpful?” or “Are we working on what matters most to you right now?”—can change the course of therapy in meaningful ways. These aren’t throwaway moments. They’re invitations. They tell the client, your voice matters most, and this work belongs to you.

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You Matter, Your Health Matters, and It’s Worth Protecting.
Self-Care Russell Holloway Self-Care Russell Holloway

You Matter, Your Health Matters, and It’s Worth Protecting.

10 Pillars of Self-Care for Mental Health Professionals. Working in mental health is meaningful—but it’s also demanding. You walk with people through their issues and still try to show up at home with something left in the tank. Over time, the weight can catch up with you. That’s why self-care isn’t about luxury or comfort—it’s about staying in the game for the long haul.

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Don’t Cut Back on Promotions—Raise Your Rates Instead
Client Acquisition Strategies Russell Holloway Client Acquisition Strategies Russell Holloway

Don’t Cut Back on Promotions—Raise Your Rates Instead

When you pause your marketing you risk stalling the strength of your pricing and reputation. Many counselors assume that a full schedule means it’s time to pull back on promotion. But marketing isn’t just about filling your calendar today—it’s about building your brand for tomorrow. It’s how you reinforce trust and ensure that when someone is ready to reach out, your practice is the one that comes to mind.

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Your Health “Is” Your Business
Self-Care, Lifestyle Russell Holloway Self-Care, Lifestyle Russell Holloway

Your Health “Is” Your Business

Your health is your business. If you’re a counselor in private practice, your most valuable resource isn’t your degree, your office, or your theoretical orientation—it’s you. Your energy, clarity, and presence are what people are coming to you for. When your body is run down or your mind feels foggy, everything else suffers Moving your body consistently—whether it’s walking, lifting, swimming, cycling, or stretching—helps you stay sharp and steady.

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Land Snorkeling: A Surprising Self-Care Practice for You & Other Counselors
Self-Care, Lifestyle Russell Holloway Self-Care, Lifestyle Russell Holloway

Land Snorkeling: A Surprising Self-Care Practice for You & Other Counselors

Land Snorkeling, self care for mental health professionals. Think of snorkeling—but on land. You’re moving slowly through a natural space like a park, a trail, or even your own backyard, paying close attention to the world around you. You’re not trying to get anywhere or hit a step goal. You’re simply noticing. The color of the leaves. The feel of the breeze. The way sunlight filters through the branches.

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Understanding Client Motivations and Expectation
Client Retention Strategies Russell Holloway Client Retention Strategies Russell Holloway

Understanding Client Motivations and Expectation

Many clients come in saying they want help with anxiety, depression, or trauma. And while these are valid and important concerns, beneath the surface there’s usually a relational theme. They want to repair their marriage. They want to be a more patient parent. They want to stop pushing people away. They want to feel connected again. Understanding these underlying motives is key to doing meaningful therapeutic work.

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Why Social Media Still Matters for Your Counseling Practice
Client Acquisition Strategies Russell Holloway Client Acquisition Strategies Russell Holloway

Why Social Media Still Matters for Your Counseling Practice

Sometimes it’s tempting to think social media doesn’t really matter anymore—especially in a profession like counseling. After all, therapy is about deep connection, not quick posts and scrolling feeds. But for today’s mental health practices, social media still plays a crucial role in reaching the people who need help the most.

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