Don’t Cut Back on Promotions—Raise Your Rates Instead
It is stressful when your caseload is full and the phone keeps ringing. One of the smartest moves you can make during busy seasons is to stay committed to your marketing—both in time and budget—while managing new inquiries by raising your rates.
Stay committed to promotions: time and budget.
Raising your fees is a sustainable way to honor your time and create space in your schedule. It allows you to continue serving clients well without sacrificing your visibility—or your sanity. And most importantly, it positions your practice to grow with intention.
Cutting Promotion Is a Common Mistake
Many counselors assume that a full schedule means it’s time to pull back on promotion. But marketing isn’t just about filling your calendar today—it’s about building your brand for tomorrow. It’s how you reinforce trust and ensure that when someone is ready to reach out, your practice is the one that comes to mind.
“When you pause your marketing you risk stalling the strength of your pricing and reputation. The energy it takes to restart that engine later is far greater than what it takes to keep it running steadily now.”
Why Raising Rates Works
When you increase your fees, you send a clear message that you value your work and the transformation you help clients achieve. You gain the margin needed to invest in yourself—whether through rest, training, or supervision.
More importantly, higher rates give you the bandwidth to serve your community in new ways. That might mean opening a few low-fee spots or growing your team to serve more people.
Stay Visible, Stay Intentional
Even if you’re not accepting new clients today, consistency in your outreach builds long-term trust. Keep sharing content that educates, encourages, and reminds people why therapy matters. You’re not just marketing for this week—you’re creating relationships for the future.
So the next time you’re tempted to ease up because things are busy, remember: now isn’t the time to disappear. It’s the time to build wisely. Keep showing up. Keep raising the bar.
