Your Future Client is Looking for a Specialist
CareLink Media LLC | Client Acquisition Strategies
When you’re starting out in private practice, it’s natural to want to help as many people as possible. You might find yourself listing every population and issue you’re trained to treat: teens, couples, trauma, anxiety, addiction, grief—and maybe even a bit of life coaching on the side.
That desire to serve broadly—and fill your schedule—comes from a natural place. But here’s something important to remember:
Clients don’t look for generalists. They look for specialists.
When someone is searching for support—often late at night, feeling overwhelmed—they’re not typing “therapist near me” into Google. They’re searching for something much more specific: “Christian counselor for marriage counseling,” “help for anxiety attacks in Savannah,” or “therapist for porn addiction.”
The more clearly you define who you help and how you help them, the easier it becomes for your ideal client to find you and say, “This is the therapist I’ve been looking for.”
You don’t need to choose a niche for life. But starting with one or two areas you feel passionate about and competent in can help you build trust more quickly, grow your confidence, and make marketing your practice feel a whole lot easier.
Over time, that kind of clarity strengthens your reputation. And a focused reputation leads to a more sustainable practice. — Contact me if you have any questions: Russell Holloway
