Moments of Truth in Counseling: How Quality Service Shapes the Client Experience
Every interaction with your client is a chance to build trust and connection. Being mindful of these small but meaningful Moments of Truth strengthens your practice and your reputation. The term “Moments of Truth” was originally coined by Jan Carlzon, an airline executive with SAS Airlines who noticed that a customer’s experience was shaped in key moments—often short and simple—that left a lasting impression. And I noticed early on in counseling that those same type of moments show up in private practice, too.
Failure Is Not Failure If We Use It as an Opportunity to Learn
Mistakes are an inevitable part of life’s journey, especially in business. The best way to handle a mistake is to see it as an opportunity to learn. After all, failure isn’t truly failure if we use it to grow.
The Profit Mindset in Counseling: Balancing Business and Purpose
As counselors, we got into this field to help people — to support healing, growth, and transformation. But to keep making a difference, we also have to think like business owners. Embracing a profit mindset doesn’t mean losing sight of our purpose; it means creating a sustainable practice that allows us to continue helping others. Let’s talk about why balancing purpose and profit is essential for a thriving counseling practice. #CounselingBusiness #MentalHealth #ProfitMindset